Market Positioning With Competition

This map was created for a radiology company that sought to understand the location of its competition in order to optimize positioning of its next office. The potential site is marked with a red star, which is then encircled by 10, 20, and 30 minute drive time rings. Symbols on the map represent existing medical office buildings, hospitals, and radiologists.

Dominant Lifestyle

Psychographic data can be used to better characterize current and potential patient base. Much more than simply age, gender, race, and income, this data incorporates expenditure data and consumer habits to better understand the lifestyle of patients. On this map, the colors represent the dominant LifeMode for each neighborhood, and the numeric labels represent one of 65 unique categories describing specific lifestyle characteristics of that neighborhood. This information can then be summarized into reports that quantify the population according to each lifestyle category.

Median Household Income

This map shows median household income in order to better understand the market and how it can be served by existing and new medical facilities. MacKenzie's GeoDatabase contains 30,000 demographic variables that can be mapped including current and five-year projections.

Medical Market Potential (Number of Patients)

This map was created for a company offering treatment for sleeping disorders and illustrates market potential in the Fort Washington Market. In this example, market potential is conveyed as "Number of potential patients" for each census block group, based on consumer patterns of purchasing non-prescription sleep medicine. MacKenzie's GeoDatabase contains hundreds of such market potential criteria that can be mapped in this way.

Medical Market Potential (Index)

This map was created for a company offering treatment for sleeping disorders and characterizes the market potential for Montgomery and Prince George's Counties. In this example, market potential is compared against a national average (100) and higher-than-average potential is conveyed through color. MacKenzie's GeoDatabase contains hundreds of such market potential criteria that can be mapped in this way.

Medical MarketPlace Map

This map shows the location of all medical providers within the Upper Marlboro market. As healthcare organizations expand, they can use maps like these to understand where there are potential gaps in services. Because each dot on the map contains information, this map can be refined to show certain specialties, or color-coded based on estimated revenue of each location.

Medical Market Positioning

This map shows the location of all medical providers within the Upper Marlboro market. As healthcare organizations expand, they can use maps like these to understand where there are potential gaps in services. Because each dot on the map contains information, this map can be refined to show certain specialties, or color-coded based on estimated revenue of each location.

Relocation Analysis for Medical Services

This map was created for a health care services organization that was considering the opportunities and costs of relocating one of its offices in Harford County. The current and potential locations were mapped in the context of other medical office buildings as well as current and future population clusters.